Most Contagious 2008

mostcontagious2008

Art of presentation

Years ago,I had been in a meeting and lucky enough to meet Guy Kawasaki, watching his presentation about “Presentations”. From that day, bang!, i discovered the pursuit of success.

We all talking about how important the communication is but day by day, it became more important than ever. I don’t know uhat futura will bring us but nowadays everyword counts, and believe me, words are too expensive to waste.

So, I like to share some links with you, if you still have some issues with presentation. Please check them all, and let your novelist(!) strategist or account director check too…

Here are samples from Guy Kawasaki presentations,  here is another presentation guru’s, Garr Reynolds’ blog for the same subject, here is a list of Top Ten presentations ever and at last, here is “The 8 P’s of Persuasive Presentations“.

Hope you’ll like.

Informatics Technology meets in ITU

Being active in ITU, Management Sciences Club and Graduates Society organize BTZ in the 28th and 29th of November 2008 which will be placing at Süleyman Demirel Culture Center (Maslak) with having panels, workshops and Informatics Technology Space during the organization. Participants will be followed by RFID system and those who attend 5 of the 8 sessions, will have BTZ Participant Certificate and e-certificate in the end.

Management Sciences Club, one of the best university clubs in Turkey since 1991, adds a new organization to its previous successful organizations. Parallel to YBK, which performs every year with the attendance of hundreds of students, informative technology and 26 billion dolars’ effects on Turkey will be analyzed in the organization and many novelties will be waiting the participants in Süleyman Demirel Culture Center at ITU Ayazağa Main Campus.

Apple iPhone, my favourite bite.

By the end of September, iPhones officialy launched by two main GSM operators ın Turkey. And in a second, rumors, gossips, complaints started as expected.

In the main time, for nearly 8 months we kept informed about the iPhone by forums, users and geeks. It seems like we had a new brick by Apple. Slim, stylish, hip brick.

Even I, an Apple fetish guy decided to ignore iPhone. No MMS, no video, no copy paste, no flv player, no Java, no memory card, camera just 2.0 megapixels. So many no’es for a product. It was clearly silly to have one.

Then,..

Then I had mine. My GSM service provider gave me a chance, having an iPhone kindda’ “for free”.

My Appleist side couldn’t ignore, said “What the hack” and got one.

And i can say, it became like my mistress…

I can clearly say that, it was one of my best decision to have it.

Let’s take a look why the reasons of “Why you shouldn’t have an iPhone” is totally silly for me.

Marketers to Up Spending in Cable, Online, Mobile in Next 6 Months

Says the report by Advertiser Perceptions. I’m starting to believe that this will be our matter of tought in advertising for the next months. “Is the main media we know, newspapers, magazines and TV coming to an end?”

Well, for my opinion, my answer will be “Definitely yes!”.

Ok, i’m not saying that “No more print ads from now on, behold!”…I’m just sayin’ that it appears so.  Maybe Mr. McConnell thinks the opposite way (which you can read below) but upcoming days, by the change in the form of advertising we know, is heading to a different, more “digital” way.

Also we have the “crisis” as you know (or should I say as you live in) and in this economically bounding times, brands and marketers need for “Aiming the direct target” and “Finite reaction for the action” became more desperate than ever.

So, you can read the article about the headline below and decide yourself if it mentions something important.

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Marketers to Up Spending in Cable, Online, Mobile in Next 6 Months
Will Cut Back on Broadcast TV, Magazines and National Newspapers

By Michael Bush

Published: November 19, 2008
NEW YORK (AdAge.com) — Over the next six months, not only will ad spending be down, but the feeling among advertisers and their agencies toward media such as broadcast TV, national newspapers and magazines is growing more pessimistic. The dreary outlook is courtesy of the new Advertiser Optimism Report by Advertiser Perceptions.

“”I think when we call it ‘consumer-generated media,’ we’re being predatory”

Said Ted McConnell, general manager-interactive marketing and innovation at Procter & Gamble Co., at a Nov. 15 forum on digital media.

This looks like another opinion for the rising social media situation.  You can read the whole article down, thanks to Advertisin Age.

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P&G Digital Guru Not Sure Marketers Belong on Facebook
Advertisers Shouldn’t ‘Hijack’ Conversations, but Applications Hold PromiseBy Jack Neff

Published: November 17, 2008
CINCINNATI (AdAge.com) — Social networks may never find the ad dollars they’re hunting for because they don’t really have a right to them, said Ted McConnell, general manager-interactive marketing and innovation at Procter & Gamble Co., at a Nov. 15 forum on digital media.

In a talk to the Digital Non-Conference, a program by Cincinnati’s Digital Hub Initiative presented by the Ad Club of Cincinnati and attended by about 190 people, Mr. McConnell pointed to the drumbeat of complaints about social networks being unable to monetize their sites.

Addressable Ads Could Reinvigorate TV

The article below is taken from Advertising Age. Quite inspiring one i tought, hope you’ll like it too.

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Better Targeting Would Improve Efficiency, but Scale Remains a Major Hurdle

By Brian Steinberg

Published: November 17, 2008

NEW YORK (AdAge.com) — Satellite-TV firm Dish Network and ad-tech firm Invidi struck an agreement last week that involves “advanced receivers,” “targeted advertising delivery” and “dynamic commercial insertion.” Behind the tech talk is something media executives such as Group M’s Rino Scanzoni believe is nothing short of “the renaissance of the TV business.”

Social media for companies 101

Nowadays, as you can tell, we are facing the rising of the social media. It was always there, but suddenly it became important for the companies(brands) as much as end users.
In our country, we had seen the footsteps of this force when the goverment banned blogger. Nearly all of the turkish bloggers joined for an action called as sansüresansür.org (sansür means censorship and here i can translate the action as “ban censorship”). Against all bloggers, and their readers was a brand, a digital broadcast channel and after 3 days they step back, canceled the ban on blogger. But meanwhile, so many people canceled their agreements with this channel and everysite was mentioning about the brand, as you can guess not in a good way.

And this week, another brand came up from the other part of the world, a painkiller brand called as Motrin. They tried to describe themselves as understanding and human friendly brand, but they picked a very bad way. Nearly all network mothers and even people around the world who didn’t see the ad protested it. The ad came on air on Friday, and stopped on Sunday evening, taking the official site too.

These two brands are just examples. And every example means there is a problem needs to be solved. The problem is, you just can’t do some ads like you want anymore, or you can’t live hearing nothing from your customers anymore.

Ladies and gentlemen, as Mr.Rose said years ago, welcome to the jungle.

Once, brands were hunters, ads were spears and customers were preys.

But now, customers became the hunters, social networks became canons and brands, oh yes, they became preys.

So, what can you do? I mean, if you are a brand, or you are an employee who likes to be working in a company with good raputation.

“Start learning.”

Start using Friendfeed, Twitter, Google News Search, Google Blog Search, Twitter Search, TweetBeep, Spy and Backtype Alerts.

Welcome to real world…

Universal Mccann International Social Media Research Wave 3

Very cool research and presentation for those of who does not have any clue why Social Media is the upcoming giant.