We all talking about how important the communication is but day by day, it became more important than ever. I don’t know uhat futura will bring us but nowadays everyword counts, and believe me, words are too expensive to waste.

So, I like to share some links with you, if you still have some issues with presentation. Please check them all, and let your novelist(!) strategist or account director check too…

Here are samples from Guy Kawasaki presentations,  here is another presentation guru’s, Garr Reynolds’ blog for the same subject, here is a list of Top Ten presentations ever and at last, here is “The 8 P’s of Persuasive Presentations“.

Hope you’ll like.

Management Sciences Club, one of the best university clubs in Turkey since 1991, adds a new organization to its previous successful organizations. Parallel to YBK, which performs every year with the attendance of hundreds of students, informative technology and 26 billion dolars’ effects on Turkey will be analyzed in the organization and many novelties will be waiting the participants in Süleyman Demirel Culture Center at ITU Ayazağa Main Campus.
Entrepreneurship at Informatics Sector, Social Networks with Mass Media, 3D Game, Advergame will be discussed under the main theme of ‘Green Technology’ at BTZ. During the organization, participants will be able to contact with firms’ representatives one-to-one and follow the newest Technologies with the support of Turkey’s and World’s most famous informatics firms.

Furthermore, in BTZ workshops that lasts for 45 minutes in special classes aimed to give practical and useful informations in different subjects such as Marketing Techniques in Informatics, SEO (Search Engine Optimization) and Ethical Hacking.

There is no limitation to participate in the organization. People from firms and those who work professionally can also take part in the organization as well as university students. To introduce BTZ and sell tickets, stands will be opened in universities. People who wanted to come to the organization need to pay 20YTL for those who work and 10YTL for those who are students. You can also pay by transferring from the bank. To learn latest information, you can visit www.btz.org.tr

For more detail: www.btz.org.tr

Questions related with sponsorhip: info@btz.org.tr

Telephone: 0212 241 3072
Fax: 0212 241 3073
E-mail: posta@ituimk.org
Adress: İstanbul Teknik Üniversitesi, İşletme Fakültesi, 34367 Maçka/İSTANBUL

In the main time, for nearly 8 months we kept informed about the iPhone by forums, users and geeks. It seems like we had a new brick by Apple. Slim, stylish, hip brick.

Even I, an Apple fetish guy decided to ignore iPhone. No MMS, no video, no copy paste, no flv player, no Java, no memory card, camera just 2.0 megapixels. So many no’es for a product. It was clearly silly to have one.

Then,..

Then I had mine. My GSM service provider gave me a chance, having an iPhone kindda’ “for free”.

My Appleist side couldn’t ignore, said “What the hack” and got one.

And i can say, it became like my mistress…

I can clearly say that, it was one of my best decision to have it.

Let’s take a look why the reasons of “Why you shouldn’t have an iPhone” is totally silly for me.No MMS: Oh yes, you can’t send or recieve any MMS. But you can send mail via WiFi…And you don’t have to pay for this action to your service provider, thanks to spreading WiFi services.

No FLV: Yes, its pity, but i’m so sure that its just for now. But, lets say no flv player permanently. So what? Movies? Nearly all sites -i meant, considirebla hit ones- converting their video files to m4u. And if you are using internet from your iPhone so many sites are re-designing their layouts for iPhone screens. You want to check sites loaded with flvs’? So, check them on your laptop or desktop screens, this is just a mobile device.(Which has the biggest screen display)

No bluetooth share: Thank you. No more “Hey cool pic, send me that. Nice ring tone send me that. Hey let me send you this mp3″ dialogues. Only headset. Simple. Oh, you can share by WiFi with various applications, pity if you don’t have an iPhone.

No background image editing: Yes, that one hurts me too. But, it definitely increase the CPU speed and your battery life. We know this from our basic computers.

No video record: Not yet. Just not yet.Its so obvious that it will come.

No high pixel camera: Thank god no more “Shit! Why is this pic blurry!” swears. Come on, be honest. I used to have a phone with 3.2 pixels, and the weather should have been perfect (i mean PERFECT) to shoot a nice pic. Now we are sure we have to carry a nice digital camera with us.

No copy paste: Its so obvious that its “coming soon”…

No memory card: Hey people, 8 GB or 16 GB…Come on! Thank god i dont have to attach or remove a card, thinking of changing for a bigger one for an unnecessary reason.

I use all my mail accounts fluently. I use twitter and friendfeed swiftly. I can do my work on internet anywhere i want. Its so beautiful. So simple. Great collobration with iTunes and continuously coming applications.
But, to all people who hates iPhone. I assume you didn’t use any Mac before, and you don’t have any idea of adveritising.

“Only toy computers use mice” (1984), “The iPod will never sell” (2001), “No one wants a cell phone without a hard keyboard” (yesterday).

Wake up. I wrote above that iPhone is one of my best decision. Because this time, i woke up early.

When first iMac showed up, everybody gone mad. A computer with no additional wires, no FLOPPY! Are you kidding?!

When first iPod released, everybody mocked it. No fashionable buttons, no memory upgrade, NO RADIO!…Anyone remembers creative mp3 players? (In Turkey, everyman had to finish his military obligation. And in the army, every soldier was mentioning mp3s as “iPod”)

Today, we are having arguements on every tesch site, blog. The subject is iPhone. The main topic is same, “What a brick it is”…Ladies and gentleman. Please. This device has the all abilities, just didn’t opened yet. One by one, they all see the sunlight. This is just a one big brand strategy. But most importantly, Apple is doing again. Changing the consumer habbits, changing the communication criteria.

You don’t have to buy one. You don’t have to love it.

But you can not ignore it.

Know it, learn it. Understand the near future.

Well, for my opinion, my answer will be “Definitely yes!”.

Ok, i’m not saying that “No more print ads from now on, behold!”…I’m just sayin’ that it appears so.  Maybe Mr. McConnell thinks the opposite way (which you can read below) but upcoming days, by the change in the form of advertising we know, is heading to a different, more “digital” way.

Also we have the “crisis” as you know (or should I say as you live in) and in this economically bounding times, brands and marketers need for “Aiming the direct target” and “Finite reaction for the action” became more desperate than ever.

So, you can read the article about the headline below and decide yourself if it mentions something important.

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Marketers to Up Spending in Cable, Online, Mobile in Next 6 Months
Will Cut Back on Broadcast TV, Magazines and National Newspapers

By Michael Bush

Published: November 19, 2008
NEW YORK (AdAge.com) — Over the next six months, not only will ad spending be down, but the feeling among advertisers and their agencies toward media such as broadcast TV, national newspapers and magazines is growing more pessimistic. The dreary outlook is courtesy of the new Advertiser Optimism Report by Advertiser Perceptions.

But while the outlook is somewhat bleak for the aforementioned ad media, others like online, cable TV and mobile are likely to attract more of marketers’ money.

The report shows a large percentage of the advertisers polled (68%) said they plan to increase their ad spending online. Still, that number is down four points from 72% six months ago. The numbers were also slightly down for cable TV (27% vs. 28%) and mobile (51% vs. 53%) over that same period but remained on the “optimistic” side of the scale.

Advertisers were more pessimistic on broadcast TV, with only 16% saying they would increase their ad spending on broadcast. That is down from the 22% who said they planned to increase their broadcast TV budget a year ago, and only slightly better than the 14% who were planning to increase their broadcast spending six months ago. National newspapers, which were already low six months ago at 10%, dropped into the single digits at 9%, while magazines saw a more drastic drop from 22% to 18% over the same time period.

Accountability
“We’re seeing less slowing in media that’s more accountable and targetable,” said Randy Cohen, principal at Advertiser Perceptions. “We still see less optimism for online and for cable TV, but it’s more severe in the media that tends to be less accountable.”

From the agency perspective, optimism for the online space is down seven points from six months ago but is still quite high, with 67% saying they plan to increase their online spending. The report showed that fewer agencies planned on increasing ad spending on cable TV (27% vs. 30%) and mobile (50% vs. 54%) than six months ago, but that they were still optimistic about those media. The same couldn’t be said for broadcast TV (13% vs. 17%), magazines (18% vs. 21%) and national newspapers (8% vs. 7%).

However, the number of media brands being considered over the next six months by all who took part in the report is up. The number of online media brands being considered jumped from 14 to 18, TV brands from 21 to 22 and even print brands increased from 11 to 13. In fact, the number of media brands considered by ad category increased for all except the categories home and appliance, technology and telecommunications. And the number of media brands that advertisers and their agencies have committed to over the next six months in the online (seven vs. four) and print (five vs. four) spaces are both up as well, which indicates that less money is being spread across more media brands. The number of TV brands remained constant at eight over the last six months.

The report also reinforces that it is the results that are most significant to marketers and agencies, even more so than cost. Whether it’s an online, TV or print media buy, the ad results are what matters most to marketers and their agencies. The report shows that 83% of online media decision makers believe the ad results are more important than the cost/price (50%). Nearly three quarters of TV media buyers (71%) also believe that ad results are more relevant than cost/price (62%). And a larger percentage (73%) of print decision makers are more interested in the ad results than the cost/price (53%).

Looking ahead at the next six months, the Advertiser Optimism Report projects advertiser optimism will continue to slow, taking ad spending along with it and thus creating a much more competitive media marketplace.

This also means that managing the perception of potential results and delivery for ad dollars will be vital.

via

This looks like another opinion for the rising social media situation.  You can read the whole article down, thanks to Advertisin Age.

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P&G Digital Guru Not Sure Marketers Belong on Facebook
Advertisers Shouldn’t ‘Hijack’ Conversations, but Applications Hold PromiseBy Jack Neff

Published: November 17, 2008
CINCINNATI (AdAge.com) — Social networks may never find the ad dollars they’re hunting for because they don’t really have a right to them, said Ted McConnell, general manager-interactive marketing and innovation at Procter & Gamble Co., at a Nov. 15 forum on digital media.

In a talk to the Digital Non-Conference, a program by Cincinnati’s Digital Hub Initiative presented by the Ad Club of Cincinnati and attended by about 190 people, Mr. McConnell pointed to the drumbeat of complaints about social networks being unable to monetize their sites.

“I have a reaction to that as a consumer advocate and an advertiser,” he said. “What in heaven’s name made you think you could monetize the real estate in which somebody is breaking up with their girlfriend?”

‘Who said this is media?’
He went on to apply a similar standard to the broader world of consumer-generated media. “I think when we call it ‘consumer-generated media,’ we’re being predatory,” he said. “Who said this is media? Media is something you can buy and sell. Media contains inventory. Media contains blank spaces. Consumers weren’t trying to generate media. They were trying to talk to somebody. So it just seems a bit arrogant. … We hijack their own conversations, their own thoughts and feelings, and try to monetize it.”

While it’s not a company policy, but rather a personal preference, Mr. McConnell said, “I really don’t want to buy any more banner ads on Facebook.”

That’s not to say he believes P&G should end all involvement with Facebook. He cited Facebook applications as a potentially valuable vehicle for advertisers, one in which they can create an environment that’s favorable for their brands and consumers alike.

Uncomfortable about targeting
But while he appreciates the power of targeting afforded by Facebook, Mr. McConnell said, it also makes him uncomfortable.

He said a subordinate of his did an experiment in which he set out to use Facebook to find a 22- to 27-year-old female P&G employee living in Cincinnati “who likes sex and Cocoa Puffs — that was literally the target ID he asked for Facebook to find.” And he found such a person.

“So the targeting is fantastic,” Mr. McConnell said. “You can do really amazing things. But I’m not so sure I want to be targeted like that. … I don’t think everything every consumer says to someone else and writes down is somehow monetizable by the media industry.”

Inventory explosion
More broadly, Mr. McConnell said he believes marketer dollars will continue to flow online, but that won’t necessarily be a boon to online publishers, because online display inventory continues to grow faster than the dollars going after it.

He cited research by Morgan Stanley showing cost-per-thousand rates on banner ads falling from $3 to $1 on average during this decade. And despite rapid growth of internet audiences in markets such as Brazil and China, he said, advertisers are able to pay CPMs of about 5 cents because of the even more rapid explosion of inventory there.

“Fragmentation thwarts artificial scarcity,” he said, noting that CPMs for rich media have held up somewhat better. Search CPMs are growing largely because of Google’s quality-scoring system, he said.

Despite the growth of online classified-advertising alternatives, Mr. McConnell said, classified revenue for offline publishers continues to dwarf online classified spending, leaving plenty of remaining revenue for newspapers and room for growth for online alternatives.

But the divergence of fortune for pay-per-click and other performance-based models vs. CPM-based models will only intensify as the economy worsens, Mr. McConnell predicted. “‘Spray and pray’ is a little harder to do when you’re under economic pressure,” he said. “So performance-based advertising will gain share over CPM.”

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Better Targeting Would Improve Efficiency, but Scale Remains a Major Hurdle

By Brian Steinberg

Published: November 17, 2008

NEW YORK (AdAge.com) — Satellite-TV firm Dish Network and ad-tech firm Invidi struck an agreement last week that involves “advanced receivers,” “targeted advertising delivery” and “dynamic commercial insertion.” Behind the tech talk is something media executives such as Group M’s Rino Scanzoni believe is nothing short of “the renaissance of the TV business.”

The Dish-Invidi pact calls for developing of the ability to sell ads that can be sent to specific households based on geographic and demographic information.

Rather than bombarding millions of TV viewers with the same ads for things many of them may not be looking to buy, marketers could in the next two to three years send different ads to different households — making certain, for example, that Procter & Gamble wouldn’t have to pay for Pampers ads watched by a couple with no wee tykes and General Motors wouldn’t have to show ads for its Hummer vehicles to a house full of Prius enthusiasts.
Addressable TV ads — which many believe are the simplest solution for advertisers wringing their hands over ad skipping and DVR viewing — are currently being buoyed by developments on several fronts. Canoe Ventures, a consortium of the nation’s biggest cable providers, will soon be able to offer advertisers the ability to digitally tweak their commercials so they can send one version to one audience and a different execution to another. The group expects the technology, known as “creative versioning,” to be available to advertisers in 60 million homes in the first quarter of 2009. Earlier this year, Microsoft acquired Navic, a technology firm that helps media buyers buy local cable ad time based on the behavioral characteristics of audiences.

The progress is encouraging to those trying to figure out what can replace the beleaguered 30-second TV ad. “We believe that if you increase the relevancy of the advertising, you can reduce the tendency to avoid the messages,” said Mr. Scanzoni, chief investment officer for WPP Group’s large Group M consortium of media-investment firms.

Scale
These are small steps, to be sure, and don’t solve the one hurdle advertisers face when it comes to beaming an interactive ad to the TV screen: scale. Setting up an addressable ad that can be seen by a majority of U.S. TV viewers remains nearly impossible because of the various cable, satellite and other intermediaries that control the devices that make the commercials work.

Still, the audience is there. Interpublic’s Magna forecasts that more than 17 million U.S. households — at least 15% of the total — will be able to receive addressable ads by the end of 2008. The worldwide market for addressable advertising will pass $680 million during 2011, according to In-Stat. But that’s still a far cry from the more than $64 billion annually spent on TV overall.

With DVRs expected to be in more than 36% of TV households by 2012, according to Interpublic Group’s Magna, marketers have to find a way to thwart the desire to avoid commercials. And while consumers still will be able to blast past ads, an emerging school of thought posits that consumers will want to watch ads for products and services they really need or in which they have a deep interest. “We believe it’s the best hope for television to reinvent itself,” said Tracey Scheppach, senior VP-video innovation director at Publicis Groupe’s Starcom USA.

Here’s the theory: On the computer, surfers are often enticed by ads that carry entreaties specific to their needs and likes, such as a Google search ad for fish food that pops up when someone seeks information on nutrition for fish, or a Facebook ad for a new CD from an up-and-coming band that sounds an awful lot like the musicians the user has listed in his or her profile. Those ads can sometimes make people stop and click, and advertisers take those responses as proof their commercials resonate with potential customers.

This line of thinking has its detractors, and with good reason. Results of earlier tests have not demonstrated overwhelmingly that a particularly relevant commercial will defeat the urge to channel surf for a majority of the audience. In a test started in December 2006 and conducted by Comcast and Starcom MediaVest Group in Huntsville, Ala., ads from marketers including General Motors, Discover Card, Hallmark, Kraft Foods, Mars, Miller Brewing Co. and Procter & Gamble were delivered across eight popular cable networks. The spots were addressed to different anonymous groups of households based on general characteristics selected by the advertisers. Comcast and SMG found that, overall, homes receiving addressable advertising tuned out 38% less of the time available than homes that received nonaddressable advertising. Ms. Scheppach noted that viewers did not have DVRs recorders available to them in the trial.

Limited applications
Technological limitations also will keep addressable ads from holding sway, at least in the short term. At present, much of the inventory available comes from the two minutes an hour cable- and satellite-TV providers have under their control. “If only a small percentage of inventory is enabled with addressable capabilities, then if you’re a brand who can survive and thrive on reaching a small segment of the market, then this is a great thing,” said Brian Wieser, senior VP-director of industry analysis at Magna. “If you need to use network TV and broadcast TV to accomplish the bulk of your objectives, this is nothing more than an experiment.”

For now, of course. But the day when viewers watch the bulk of their TV during prime time has begun to wane. If marketers can use TV to mine demographic niches, there might even be room for a discussion about whether those ads should come at a higher cost, according to media buyers. This technology is in its embryonic stages but certainly opens the door to larger thoughts about how TV ads are bought, sold and deployed. “This is really, we believe, going to change the television landscape and, clearly, make … television much more competitive with the digital platforms,” Mr. Scanzoni said.

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Contributing: Andrew Hampp

And this week, another brand came up from the other part of the world, a painkiller brand called as Motrin. They tried to describe themselves as understanding and human friendly brand, but they picked a very bad way. Nearly all network mothers and even people around the world who didn’t see the ad protested it. The ad came on air on Friday, and stopped on Sunday evening, taking the official site too.

These two brands are just examples. And every example means there is a problem needs to be solved. The problem is, you just can’t do some ads like you want anymore, or you can’t live hearing nothing from your customers anymore.

Ladies and gentlemen, as Mr.Rose said years ago, welcome to the jungle.

Once, brands were hunters, ads were spears and customers were preys.

But now, customers became the hunters, social networks became canons and brands, oh yes, they became preys.

So, what can you do? I mean, if you are a brand, or you are an employee who likes to be working in a company with good raputation.

“Start learning.”

Start using Friendfeed, Twitter, Google News Search, Google Blog Search, Twitter Search, TweetBeep, Spy and Backtype Alerts.

Welcome to real world…