•November 17, 2008 • Leave a Comment
The article below is taken from Advertising Age. Quite inspiring one i tought, hope you’ll like it too.
Better Targeting Would Improve Efficiency, but Scale Remains a Major Hurdle
Published: November 17, 2008
NEW YORK (AdAge.com) — Satellite-TV firm Dish Network and ad-tech firm Invidi struck an agreement last week that involves “advanced receivers,” “targeted advertising delivery” and “dynamic commercial insertion.” Behind the tech talk is something media executives such as Group M’s Rino Scanzoni believe is nothing short of “the renaissance of the TV business.”
Continue reading ‘Addressable Ads Could Reinvigorate TV’
•November 15, 2008 • Leave a Comment
Web 2.0 summit took place in San Francisco last week. Kevin Kelly, gave a talk about, i can say ” www”-(where we’re walkin’). Its just a sum of what we had seen and what we are going to. It would be great if all marketing guys colud watch, listen and take note but, i know its fiction.
So, to those who want to meet Web 10.0, here comes Mr.Kelly.
•November 12, 2008 • Leave a Comment
That’s what they said! Its all about upcoming news of mainly digital marketing and advertising from all around the world, hopefully from Turkey too…